2019 Essence Festival - 25 Years of Essence

• Oversaw on-site booth build-out during setup days, ensuring a seamless execution and alignment with brand aesthetics.

• Managed creative concept elements in collaboration with the creative director, delivering impactful and cohesive brand experiences.

• Worked closely with the creative director to achieve timely results, maintaining high standards of quality and creativity.

• Served as the primary client liaison, remaining accessible at all times to address needs and provide updates.

• Managed event flow and attendee traffic, optimizing the on-site experience and maintaining an engaging environment.

• Delegated tasks to team members based on skill sets and event needs, ensuring efficient operations and seamless execution.

• Coordinated Brand Ambassador looks to align with brand identity and event themes, enhancing brand presence and cohesion.

• Managed swag and giveaways, strategically organizing inventory and distribution to maximize brand impact and engagement.

• Tracked event KPIs and compiled client feedback, delivering actionable insights and post-event reports to measure success and inform future activations.